Say This, Not That: The Objection Playbook: Walk away with Identify the three root causes behind every objection and name the one that costs you the most appointments and hands-on practice time
Learn the 4A framework and drill until responses feel natural — for sales and recruiting objections. — Wednesday, July 8, 2026 | 7:00 PM – 8:30 PM | Eglinton
Know someone who should see this? Share this page.
Why attend
Built for mixed contract levels. Walk away with Identify the three root causes behind every objection and name the one that costs you the most appointments and hands-on practice time Held at Eglinton.
Identify the three root causes behind every objection and name the one that costs you the most appointments
hands-on practice time
What this event helps with
Here's what Say This, Not That: The Objection Playbook covers:
Why Objection Handling Is the Skill That Pays
Identify the three root causes behind every objection and name the one that costs you the most appointments
The 4A Framework: Acknowledge, Clarify, Address, Advance
Distribute the Objection Lab Reference Card and demonstrate the 4A framework on one sales objection and one recruiting objection so reps can see the full sequence in action
Drill Round 1: Sales Objections
Practice responding to three sales objections using the 4A framework with a partner until the sequence feels automatic
Drill Round 2: Recruiting Objections
Practice responding to three recruiting objections using the 4A framework and switch roles after each round
Common questions
Do I need to be experienced to attend?
No. This session is built for mixed contract levels and keeps the focus on practical action.
Will this be worth the time?
Yes, if you want a clearer way to use the event topic in the field instead of leaving it as another good idea.
What should I do next?
Talk with the person who invited you or contact the office so they know to expect you.
Ask About Attending
Contact your office leader to register for this event.